I’m UX designer with a background as art director in direct marketing, advertising and in editing houses.

I’m used to deal with stakeholders and clients needs. Due to my experience I’m skilled to extract data from research and transfer them into affinity maps to create user personas, journeys and flows.

I decided for UX design instead of UI because a beautiful product without a story or an engaging user experience is just boring. Combining my know-how from the past and my new skills as UX designer, I want to create user centred, compelling, intuitive products and services. And they will also look good.